
IMPACTFUL
PROJECTS.
TRANFORMATIONAL
RESULTS.

More than just making events

It's about gathering the best professionals

To create remarkable live experiences

Clients






















Generations of experience
Born in São Paulo, Brazil, I started to evolve professionally in the early 1990s by performing important functions with my brothers in the company of my father, Paulo Ferreira. In 1978, before the internet existed, he founded Paulo Ferreira Promoções and co-founded the unparalleled Centro Paulista de Tênis. As a family of tennis players and one of the first companies specialized in promoting events in Brazil, we have produced ATP International Tennis Tournaments and promoted major events throughout the country. The website below was created to preserve the legacy of my father and one of Brazil's pioneering event companies: www.pauloferreira.pro
After earning a degree in Dramatic Arts from the Federal University of Rio de Janeiro (UNIRIO) in 2010, I launched my own company, CÉLULA. Building on my prior experience in special events, I bring a creative and artistic perspective to collaborations with clients in technology, design, fashion, luxury, and sports, including Nike, Pátio Batel, and Philippe Starck.
This new chapter in my career continues my artistic journey as a Creative Head, Artistic Director, Project Manager, and Production Director. Let’s connect to bring your project or idea to life: